Digital Body Language Review

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Digital Body Language ReviewI'm not sure if I like the term Digital Body Language, but Steve Woods' book I like very much. It clearly shows how the role of marketing in the complex sale has changed, and gives lots of detailed suggestions on how marketing teams can cope with this change, by using smart demand generation strategies.
This book is required reading for marketers who currently use a marketing automation system such as Eloqua (for a full list of vendors see my blog LeadSloth.com). Or for marketers who plan to use such a system. It provides useful guidelines to improve profiling, lead scoring, and lead nurturing. Also, it shows how to measure marketing ROI more objectively.
Steve Woods is CTO an co-founder of Eloqua, so the book is based on 9 years of practical demand generation experience. However, the book does not mention Eloqua, so you are spared any advertising and you get access to knowledge that is relevant regardless of the marketing software you use.
Digital Body Language is not an easy read, because it's chock-full of information that has never been put in a book before. Steve has added about two dozen case studies, which are brief but provide practical examples that make the book come more alive. All in all, I think this book will soon become a classic in the demand generation space.Digital Body Language Overview

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