Evaluating Training Programs: The Four Levels Review

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Evaluating Training Programs: The Four Levels ReviewIf you expect to interact with those in the training industry, you had best be armed with knowledge of Kirkpatrick's four-level model. For instance, if someone asks, "What are you doing about Level IV?" you need to come back with a robust response such as, "Well, we evaluate the impact of training by....". Kirkpatrick first presented his model in 1959 in a series of articles in the Training and Development Journal. In this book, the Godfather of training evaluation succinctly outlines his four-level model of training measurement: measuring reaction, measuring learning, measuring behavior, and measuring results. This book is an up-to-date enhancement of his model. It consists of corporate examples, which are always helpful, and survey templates. If you are looking for a model to increase training effectiveness, reduce cycle time of design and development of courses, or establish baselines, this is a good primer. I praise him for consistently encouraging formative evaluation. Less seasoned training professionals only conduct summative evaluation (Level 1-smiley sheets), but evaluation should not be seen as an event as much as a life-cycle process. The ISD process includes a formative evaluation approach, which is often over looked. If you read this book and measure all four levels, you will be on the right track to evaluation utopia.
If you are a serious evaluator or interested in calculating return on investment, a "must read" is Jack Phillips Return on Investment in Training and Performance Improvement Programs. Phillips expands Kirkpatrick's models to a fifth level, which is return on investment (ROI), and encourages ROI at Kirkpatrick's four levels, too. If you are interested in implementing Kirkpatrick's four-level model and/or ROI, you need to read Another Look at Evaluation Training Programs. This book is a series of "best practice" articles compiled by Kirkpatrick.
One final note: Keep in mind that Kirkpatrick's model is not the only one out there. For instance, there is: Kaufman's Five Levels of Evaluation, The CIRO (context, input, reaction, and outcome) Approach, Stufflebeams's CIPP (context, input, process, and product) Model, Alkins' UCLA Model, and The Phillips Five-Level ROI Framework. Choose a best-fit model that is based on your known organizational barriers and the decisions important to your stakeholders.Evaluating Training Programs: The Four Levels Overview

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