Effective Telephone Fundraising: The Ultimate Guide to Raising More Money Review

Average Reviews:

(More customer reviews)Are you looking to buy Effective Telephone Fundraising: The Ultimate Guide to Raising More Money? Here is the right place to find the great deals. we can offer discounts of up to 90% on Effective Telephone Fundraising: The Ultimate Guide to Raising More Money. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Effective Telephone Fundraising: The Ultimate Guide to Raising More Money ReviewThis is a book few people need. But, if you write fundraising telephone scripts, either for a living or for your organization, you'll write far better scripts if you read it.
For example, you'll learn how to make proposals and counter proposals --- how to negotiate for the funds.
"Adding a counterproposal--a second ask--in a three-ask negotiating strategy adds a substantial amount of complexity to an overall fundraising phone call. First, it is very difficult to hard script a three-ask strategy without it appearing to the prospect that it is indeed a very scripted solicitation, and that can significantly dilute its effectiveness. Second, it relies on the fundraiser's listening skills, intuition, and sensitivity in asking the kind of follow-up questions that are appropriate based on prospects' responses, and then to intelligently choose an appropriate level of contribution to ask for in the counterproposal [SIC]."
You'll also discover some interesting things about the amount of contributions:
"Please note, I have never, ever seen successful telephone fundraising efforts where amounts below $25 were ever included in a "giving ladder," nor where fundraisers were coached or even permitted to ask for amounts below that number. Doing so will lower the overall sights of your campaign and will result in such a low average gift that even with the modestly higher pledge rates associated with broad participation, your bottom line dollars overall will not be enough to cover your expenses."
There's more in the book than just writing the script. That's both good and bad. Writers, like myself, tend to like to get right in to the writing part. But, in fundraising, it's best to sneak up on the writing by way of the door of knowledge. That's what the author does.
The book is rich with sample scripts. Unfortunately, the scripts don't follow the suggestions the author makes in the book. But, they're an excellent place to start.
This book will save you lots of time and it will help you make sure you have effective fundraising scripts for your clients or your organization.
The book is expensive, especially the Kindle version. But I must tell you that this is one book where I feel the book is worth the price --- it's an investment that pays big dividends.
Highly recommended.
-- Susanna K. HutchesonEffective Telephone Fundraising: The Ultimate Guide to Raising More Money Overview

Want to learn more information about Effective Telephone Fundraising: The Ultimate Guide to Raising More Money?

>> Click Here to See All Customer Reviews & Ratings Now