Sales Encyclopedia Review

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Sales Encyclopedia ReviewAs a book publishing and marketing consultant, I treasure those moments when a client comes to me with a solid, useful book. And that was something I knew instantly was present when I cracked open The Sales Encyclopedia, when it was still in manuscript. It has been an honor and a pleasure to work with John Chapin and his colleagues, who provide more information on traditional selling than in any other book I've read (and I've read a lot of sales books). The book is easy to follow, clearly written, extremely informative, and deserving of the great reviews it's been receiving.
Shel Horowitz, publishing consultant and award-winning author of
Principled Profit: Marketing That Puts People First; Grassroots Marketing: Getting Noticed in a Noisy World, and other books
Sales Encyclopedia Overview

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