Visible Signs: An introduction to semiotics in the visual arts (2nd edition) (Required Reading Range) Review

Visible Signs: An introduction to semiotics in the visual arts (2nd edition) (Required Reading Range)
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Visible Signs: An introduction to semiotics in the visual arts (2nd edition) (Required Reading Range) ReviewThis book aims to be a kind of "Theory for Dummies" book you won't be embarrassed to be seen reading in public. The text is a concise, grab bag collection of semiotics and cultural theory for graphic designers. In the place of the cartoons you'll find in books like Introducing Semiotics, however, Visible Signs is filled with photos and examples arranged in attractive layouts.
While some of the visual examples are helpful, many exist primarily as signifiers of taste. The illustration of the dog next to the caption on Foucault, for instance, has nothing to do with Foucault or "gender-dominated practices." It's there to enhance the overall look and feel of the text. The entire text, then, becomes an unintentional illustration of Bourdieau's claim (described here and there) that certain modes of taste are legitimized by a discontinuity between art and life. The images here are less about explaining, and more about exercising cultural heft. In this way, Crow draws from the authority of tasteful image-making practice even while seeking to demystify the process of cultural production.
Vital Signs is an easy-to-read overview of ideas, more like an annotated bibliography or an expanded masters thesis. As such, it's a good starting point for research on scholars or theories that might appeal to graphic designers. The central irony of the book is that the while the layouts show an understanding of tasteful visual conventions, the author is unable to transcend these conventions. The layouts come across as the work of someone who is attuned to weight of cultural tradition and value--even while remaining beholden to it.Visible Signs: An introduction to semiotics in the visual arts (2nd edition) (Required Reading Range) Overview

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