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The Art of Profiling: Reading People Right the First Time ReviewThis book only teaches you a way to classify different people. You ask yourself 4 questions about a person, and based on the answers you can put him/her into one of 16 profiles. The main problem is that once you have classified the person, you haven't really gained much. Each of the 16 profiles are basically amalgamations of the traits deciphered from those original 4 questions which you asked yourself. So, for instance, you would ask the question "is this person generally fearful or not fearful?" Then, you'd combine the answer (let's say he's not fearful) with the answers to the other 3 questions. Then the profile would say something like "may be confident." To me, this is just a synonym of what you originally measured which is that he is not fearful. There is only about 2 pages on each profile - not nearly enough about motivation or persuading each profile. Korem also does not give enough practical techniques on how to answer the basic 4 questions that he says will help you profile people. For instance, there are no examples of how a fearful or a not fearful person would act in a given situation. For example, I know that fearful people sometimes act overconfident in order to mask their fear. Korem does not give us any way to distinguish this. Finally, the book doesn't offer insight into the fact that people act differently in different situations. For instance, an insecure person may act really tough around subordinates, but will become sickenly sweet to his superiors. Another example: how many people do you know who act completely different at home than at work? Here are some better book recommendations: "Reading People" - for a general intro "Words that Change Minds" & "Selling the Way Your Customer Buys" - Both these books tell you how to ask the right questions in order to discover what makes a person 'tick.' "Secrets of Sexual Body Language" - It's aimed at the dating scene, but it has full color glossy pictures and is actually a very good intro book for studying body language.The Art of Profiling: Reading People Right the First Time OverviewWant to learn more information about The Art of Profiling: Reading People Right the First Time?
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