Showing posts with label research. Show all posts
Showing posts with label research. Show all posts

Good Thinking: A Guide to Qualitative Research Review

Good Thinking: A Guide to Qualitative Research
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Good Thinking: A Guide to Qualitative Research ReviewThe Strategy of Desire (Classics in Communication and Mass Culture Series) is typical of the research trail that Gordon has explored back to the very roots of so-called 'qualitative' consumer research. Emergency reading for 'quants' in this field.
At One Big Idea Consulting Limited NZ., Gordon's historical overview is a key part of the Education & Training modules in every client's first 100-Day Action Project.

Professor Gordon's first book Qualitative Market Research: A Practitioner's and Buyer's Guide is also highly recommended for its forthright guidance for buyers of consumer research.
Not so easy itself to find, but worth paying the high price for a 'good' copy from an Amazon Used Seller. One incisive insight from Gordon will soon pay-off the book cost plus its S&H.Good Thinking: A Guide to Qualitative Research Overview

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Academic Writing: Exploring Processes and Strategies Review

Academic Writing: Exploring Processes and Strategies
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Academic Writing: Exploring Processes and Strategies ReviewThere is a serious need for research and thought on ways to teach creative writing to foreign students from countries where creative writing is not encouraged.
As an overseas English teacher, I am able to persuade my students to answer multiple choice, true-false, and short answer questions, but I draw a blank whenever I ask a question which calls for the least bit of creativity.
Most of the material in the book seemed like truisms to me: topic sentences, organization of material, citing references, and avoiding logical fallacies. However, this may all be new to a student from a culture which does not encourage creative writing.
Such a student is sure to relate to this book, because there is a second person pronoun on almost every line.
The appendix includes articles which the author suggests as topics for discussion. They don't pertain directly to the topic at hand, but they are interesting. Read them anyway.Academic Writing: Exploring Processes and Strategies Overview

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Psychological Testing and Assessment: An Introduction To Tests and Measurement Review

Psychological Testing and Assessment: An Introduction To Tests and Measurement
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Psychological Testing and Assessment: An Introduction To Tests and Measurement ReviewI was surprised to see this book ranked so poorly and then read the predominantly negative reviews of this book. As a psychology instructor and a PhD student I've found this book to be invaluable. It is an excellent introduction to the topic and although I have over a dozen reference tools on psychological assessment I frequently refer to this one when I need a concise definition or brief discussion of a topic. I recommend to my students who are headed to grad school to hang on to this text!Psychological Testing and Assessment: An Introduction To Tests and Measurement Overview

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Learning for a Diverse World: Using Critical Theory to Read and Write About Literature Review

Learning for a Diverse World: Using Critical Theory to Read and Write About Literature
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Learning for a Diverse World: Using Critical Theory to Read and Write About Literature ReviewHaving read and used Tyson's phenomenal book, Critical Theory Today: A User-Friendly Guide (Garland 1999), I couldn't wait to have my composition and literature community college students (and English majors) read Tyson's latest introduction to critical theory for beginners, Learning for a Diverse World: Using Critical Theory to Read and Write About Literature. The perfect classroom text or companion text for an Introduction to Composition and literature, Introduction to literature, Freshman Composition, American and/or British or Continental Literature as well as Humanities, Advanced Writing, and History or Philosophy courses, Learning for a Diverse World (Routledge 2001) works wonders in the classroom pedagogically-from offering in class activities that facilitate discussion and writing to providing a critical context for raising diversity issues in literature. Just as Tyson's Critical Theory Today: A User-Friendly Guide is an invaluable reference book for teachers wanting to introduce their students to critical theory, increase their repertoire of literary "readings," and to implement diversity issues in the college classroom, Tyson's Learning for a Diverse World is the ideal classroom text specifically geared for students. This much needed text has helped my students to understand and apply different critical approaches to literature as well as to become engaged in meaningful classroom activities and writing assignments involving analysis and close reading comprehension. I have witnessed first hand my students marvel at the ease with which they can understand the different theories. Truly classroom user-friendly, Learning for a Diverse World is a rhetorical masterpiece, making difficult philosophical concepts exciting and accessible for both teachers and students. I have used the first three chapters in my freshmen composition and literature course, Introduction to Women's Studies course, and American Writers II course.
Specifically, in the American writers course, students appreciated Tyson's close reading exercises of each chapter. In fact one student commented, This [book] makes the literature make sense; I've never had a course that really showed me how to read and interpret literature. Usually the instructors assume we [students] already know how to write a good paper about literature." Another student described the sample literary readings of the different theories as "training wheels." Indeed, Tyson's succinct overview of the primary concepts of each theory along with extremely helpful exercises and questions about each theory that encourage students to relate the issues to their personal experiences puts students at ease while they discuss and write about complex subjects. When so many college teachers are talking about the importance of students being "critically aware" and developing critical thinking skills, Tyson's book arrives as a godsend.
While some of my colleagues might think that "this critical theory stuff" goes over the heads of community college students, frequently I encounter students who are curious and want to know more about "those critical essays" that already appear in their "introduction to literature" anthologies. In fact, most of the "introduction to literature" anthologies that I've reviewed contain cursory, vague, and overly complicated excerpts from a wide range of "established" academic critics. Tyson's book helps students make sense and apply a diverse range of critical approaches with language that is accessible to those new to theory.
Tyson's phenomenal book challenges students to think creatively and independently as they sharpen their critical reading and writing skills.Learning for a Diverse World: Using Critical Theory to Read and Write About Literature Overview

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Studying Children in Context : Theories, Methods, and Ethics Review

Studying Children in Context : Theories, Methods, and Ethics
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Studying Children in Context : Theories, Methods, and Ethics ReviewThe authors have put together a compact but thorough review of qualitative research oriented to studying children. Those interested in qualitative research will benefit, even if one does not use it for studying children. However, those studying children will get more out of it, given its focus. The concepts are covered succinctly, but with suffiecnt depth to provide a basic understanding. One will want to use supplemental material for their needs or areas of interest, but as a basic core text, this is a good one.Studying Children in Context : Theories, Methods, and Ethics Overview

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Handling Qualitative Data: A Practical Guide Review

Handling Qualitative Data: A Practical Guide
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Handling Qualitative Data: A Practical Guide ReviewLyn Richards book is a superb guide for doing qualitative research in a systematic and credible way. As both a graduate student working on my dissertation and as a consultant, I find myself returning to this book often. My copy is dog-eared and there is hardly a page without a note or highlight.
My only caution is that this is not a stand-alone book for the qualitative research novice. It is not a theory book, it is exactly what it claims i.e., "a practical guide" for getting control and making sense of the mountain of data that characterizes qood qualitative research.
I strongly recommend this book.Handling Qualitative Data: A Practical Guide Overview

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Scoring Points: How Tesco Continues to Win Customer Loyalty Review

Scoring Points: How Tesco Continues to Win Customer Loyalty
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Scoring Points: How Tesco Continues to Win Customer Loyalty ReviewCustomer loyalty programs come and go, because they are typically very labor and cost intensive. However, one such program that can't be ignored is the phenomenal success secured by the Tesco Clubcard program. Authors of the book - "Scoring Points" - have done a superb job of creating an in depth case study of UK-based grocery chain Tesco. Prior to the launch of its Clubcard in 1995, Tesco was one of three chains jockeying for mindshare and wallet share among consumers. According to the authors, that changed with the Tesco Clubcard program which transformed the sleepy grocer into the world's most successful online supermarket. Soundview likes this book because it shows Tesco's progression and maturity regarding customer relations, and its transformation can be duplicated by virtually any organization willing to make the commitment. Additionally, the insight into customer habits and motivation gleaned from such loyalty programs can more than pay for themselves in greater repeat business and new sales. A little loyalty goes a long way.
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Ebersole and Hess' Gerontological Nursing & Healthy Aging Review

Ebersole and Hess' Gerontological Nursing and Healthy Aging
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Ebersole and Hess' Gerontological Nursing & Healthy Aging ReviewI work on a team that develops special geriatric healthcare programs and I bought this book to help me with my new job. This book has already been extremely helpful in my work. It's easy to read and understand. My only criticism is that sometimes I wish it was a little more in depth or detailed, but that might just be me and my thirst for knowledge. All in all, I'm very happy with my purchase and recommend this book to anyone working with older adults.Ebersole and Hess' Gerontological Nursing & Healthy Aging Overview

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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches Review

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches ReviewThis is a really straightforward and easy to understand book. Berger carefully and thoroughly goes over different methods used to create original research, both qualitative and qualitative. He carefully spells out the drawbacks each can have and outlines the important tactics that a researcher can use to insure the validity of their findings. Among the topics covered in this book are how research proposals generally work, interviewing, content analysis, historical analysis (quantitative), polling, statistical analysis, and testing (experiments) (qualitative). He also talks about different kinds of textual analysis and includes in here possibly the clearest explanation of semiotics I have ever come across. He has a plain, un-jargonized writing style and breaks apart text with cute illustrations and some admittedly lame "skits" (always between "him" and the "Grand Inquisitor" - you'll see. These are apparently supposed to be funny, but aren't.)
The chapters in this book are aided even further by never being so long as to be overwhelming. Berger doesn't mince words, but explains precisely and completely- and then switches to a new topic. Would that more authors would learn how to do this!
This was assigned reading for a graduate level class in which we prepared our thesis proposals. I think it should be mandatory reading for anyone considering embarking on original media research. I liked this book and though I would never have picked it up on my own- I am grateful that of all the choices there must be out there, my teacher chose this book.Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches Overview

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English for Presentations at International Conferences Review

English for Presentations at International Conferences
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English for Presentations at International Conferences ReviewI am a researcher from Estonia. What this book taught me is that being from Estonia can actually be a huge advantage as no one knows very much about the country but most are curious to learn some interesting facts about this ex Soviet state. So one of things this book teaches you as that you can get audience attention at the beginning of a presentation by telling them some interesting statistic, showing them a great image on your slide, asking them a question, telling them something they didn't know before, or, in my case, beginning with a very short introduction to your country. I found that the advantage was that I felt more confident about beginning my presentation - I am proud to be Estonian - and also I get a good reaction from the audience when they learn that Estonia has the highest number of meteorite craters per land area in the world, that is one of the most sparsely populated countries in Europe, that Tallinn (the capital) is a national heritage site, and that Skype software was developed by some Estonians
This book also has some great tips on how to improve your pronunciation, how to reduce the number of mistakes you make with your English, and how to massively improve the text on your slides.
If all researchers had this book, I guarantee that conferences would be a lot more interesting!
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