I'd Rather Have a Root Canal Than do Cold Calling (Second Edition) Review

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I'd Rather Have a Root Canal Than do Cold Calling (Second Edition) ReviewThis is the best book ever on the subject of telemarketing and prospecting...often (and sadly) referred to as COLD CALLING. Written with a sense of humor and a healthy balance in the reality checkbook, it steers clear of the canned script ideas perpetuated by so many of the "sales-gurus" and focuses on achievable goals (just making the call is seen as a success) and realistic, friendly dialogue with the person on the other end. What I enjoyed most is Ms Greene's "angle" that the caller not be so-damn-clever and put him/herself in the listener's place and make the process enjoyable and informative as opposed to adversarial. Read the book, visit the website, subscribe to the free e-sales-tips and take advantage of the author's offer for a hour of free coaching. What a bargain! A fun, fresh and human approach to a necessary element of building a contact base.I'd Rather Have a Root Canal Than do Cold Calling (Second Edition) Overview

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Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read Review

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Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read ReviewThis book is one of the best books I have read on Sales. Too many books focus on theory and how huge organizations have been successful. This books gives you concrete practical steps to take to increase sales for a single salesperson, small organizations, or big companies. Ultimately, big companies are built and maintained by the individual successes of each salesperson so sales books and training need to focus on individual production and motivation. SalesMastery does that. Get the book. Read it. Apply it. Enjoy the abundance that follows.Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read Overview

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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Review

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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales ReviewThe problem with any "how to sell" book like this is, until you can integrate the advice given here so that it comes naturally to you, you will sound as mechanical and forced as some of the "tellers" Richardson criticizes. I used to sell big-tiicket business-to-business, and I can say the advice here is timeless: engage your customer, identify what your customer's needs are and position your product so that the customer realizes that your product meets their needs. Of course, if the customer doesn't need your product, then maybe you need to learn some of those "hard-ball sales" techniques (or find a better product!). No amount of customer empathy, listening, or product positioning will help you overcome a customer-product mismatch. Which brings me to a point: although Richardson argues against this, I think playing hardball has a place in negotiations; remember, the party you are negotiating with doesn't always have to feel warm and cozy inside in the process. A true persuader will know when to be soft and fluffy and when to apply the pressure.
Also, the whole paradigm-replacement languuage ("we are moving into a new age of selling...") is corny. The advice Richardson is giving is not new or revolutionary, as she claims. But she has succeeded in organizing a lot of really good sales principles in a clear and coherent way which can easily be appreciated by readers.
I read this book together with Richardson's "Selling by Phone" and frankly, one is just a rehash of the other. Richardson copied entire paragraphs from one in writing the other. So save your money and buy just one of the two. But if you are an accidental salesperson, or even if by trade you are not a salesperson but you are occasionally called upon to negotiate (maybe you are a lawyer or a manager) Richardson's books will be a refreshing introduction to the discipline of negotiation and persuasion.Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Overview

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