Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Great Customer Connections: Simple Psychological Techniques That Guarantee Exceptional Service Review

Great Customer Connections: Simple Psychological Techniques That Guarantee Exceptional Service
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Great Customer Connections: Simple Psychological Techniques That Guarantee Exceptional Service ReviewIn his new book Great Customer Connections, Rich Gallagher has done us all a favor by calling our attention to the need for a more positive approach to dealing with customers, service people, and indeed everyone in our lives. Positive behavior generates positive results.Speaking from a strong understanding of behavioral psychology, Rich's tenets and the vignettes in his book generate a wonderful teaching manual for customer service situations and indeed for communicating in our day to day lives. A book directed toward business ethics and customer service, I see this book as also a way to teach something we sometimes forget: basic manners when dealing with others. I'm all for encouraging communication skills and re-instigating the use of "Please," and "Thank you," and "May I help you?" in our day to day lives. Gallagher notes that those businesses that are most successful are the ones that provide excellent customer service, that treat all people at all levels in the company with respect, and that know how to react with class to both positive as well as challenging situations. Great Customer Connections is a fabulous learning tool for teaching these communication success strategies.
Lucy Lewis
Co-author, Create Your Own Family Originals


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Vacation Ownership Sales Training: The One-on-One Successful Training Guide for the First Year of Timeshare Sales Review

Vacation Ownership Sales Training: The One-on-One Successful Training Guide for the First Year of Timeshare Sales
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Vacation Ownership Sales Training: The One-on-One Successful Training Guide for the First Year of Timeshare Sales ReviewThis is a quite exceptional volume. Books of any kind on vacation ownership are uncommon; literate and genuinely valuable books on the subject can certainly be counted on the fingers of one hand (probably excluding thumbs...). If you sell timeshare, you simply cannot afford not to master everything in this book; if you just want to understand how timeshare works and how it is sold, you need not even begin to look elsewhere. Sales people - here is a seasoned, intelligent, and successful professional telling you how to do it. What more could you ask for, other than for them to write you a check?Vacation Ownership Sales Training: The One-on-One Successful Training Guide for the First Year of Timeshare Sales Overview

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Service That Sells the Art of Profitable Hospitality - 1995 publication. Review

Service That Sells the Art of Profitable Hospitality - 1995 publication.
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Service That Sells the Art of Profitable Hospitality - 1995 publication. ReviewProbably the best book ever written as far as running a restaurant goes. Very easy to read and fun.Worth its weight in gold, this is what companies pay consultants thousands of dollars for. Even after reading it several times, i still pick it up just to remind myself how simple it all is.Service That Sells the Art of Profitable Hospitality - 1995 publication. Overview

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Sales Encyclopedia Review

Sales Encyclopedia
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Sales Encyclopedia ReviewAs a book publishing and marketing consultant, I treasure those moments when a client comes to me with a solid, useful book. And that was something I knew instantly was present when I cracked open The Sales Encyclopedia, when it was still in manuscript. It has been an honor and a pleasure to work with John Chapin and his colleagues, who provide more information on traditional selling than in any other book I've read (and I've read a lot of sales books). The book is easy to follow, clearly written, extremely informative, and deserving of the great reviews it's been receiving.
Shel Horowitz, publishing consultant and award-winning author of
Principled Profit: Marketing That Puts People First; Grassroots Marketing: Getting Noticed in a Noisy World, and other books
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Six-Figure Incomes: Profit From America's Best Communicators Review

Six-Figure Incomes: Profit From America's Best Communicators
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Six-Figure Incomes: Profit From America's Best Communicators ReviewThis book has proven to be an excellent resource for our past three sales training classes. It was referred by another Corp Trainer from one of our vendors, and the feedback has been outstanding. Good choice for a motivating text for training....Thanks!Six-Figure Incomes: Profit From America's Best Communicators Overview

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Frontline Profit Machine: The Khoury Blueprint for Exploding Profits at the Point of Sale Review

Frontline Profit Machine: The Khoury Blueprint for Exploding Profits at the Point of Sale
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Frontline Profit Machine: The Khoury Blueprint for Exploding Profits at the Point of Sale ReviewThe retail sales floor and your other customer contact points are your company's "Frontline." Most of your sales happen here as your staffers interact with your clients. Yet many companies fail to take full advantage of this potential. To maximize your sales, first motivate and train your frontline employees. Sales performance consultant Ziad Y. Khoury provides a blueprint (somewhat grandly named the "Khoury Performance Equation" or KPE) that your company can use to optimize its sales. He designed his program to help businesses create the best environment for frontline employees to enable and encourage them to sell more. His system is detailed, if not highly original. Its major benefit is Khoury's practical advice on building point-of-contact sales. getAbstract finds that this specificity makes the book useful to retail store managers and other executives who deal with the buying public.Frontline Profit Machine: The Khoury Blueprint for Exploding Profits at the Point of Sale Overview

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I'd Rather Have a Root Canal Than do Cold Calling (Second Edition) Review

I'd Rather Have a Root Canal Than do Cold Calling (Second Edition)
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I'd Rather Have a Root Canal Than do Cold Calling (Second Edition) ReviewThis is the best book ever on the subject of telemarketing and prospecting...often (and sadly) referred to as COLD CALLING. Written with a sense of humor and a healthy balance in the reality checkbook, it steers clear of the canned script ideas perpetuated by so many of the "sales-gurus" and focuses on achievable goals (just making the call is seen as a success) and realistic, friendly dialogue with the person on the other end. What I enjoyed most is Ms Greene's "angle" that the caller not be so-damn-clever and put him/herself in the listener's place and make the process enjoyable and informative as opposed to adversarial. Read the book, visit the website, subscribe to the free e-sales-tips and take advantage of the author's offer for a hour of free coaching. What a bargain! A fun, fresh and human approach to a necessary element of building a contact base.I'd Rather Have a Root Canal Than do Cold Calling (Second Edition) Overview

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Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read Review

Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read
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Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read ReviewThis book is one of the best books I have read on Sales. Too many books focus on theory and how huge organizations have been successful. This books gives you concrete practical steps to take to increase sales for a single salesperson, small organizations, or big companies. Ultimately, big companies are built and maintained by the individual successes of each salesperson so sales books and training need to focus on individual production and motivation. SalesMastery does that. Get the book. Read it. Apply it. Enjoy the abundance that follows.Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read Overview

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Hardball Selling Review

Hardball Selling
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Hardball Selling ReviewThe mere mention of "high-pressure sales tactics" makes most sales managers cringe. But the problem, says veteran salesman and author Robert L. Shook, isn't that salespeople are using such tactics, but that they are using them incorrectly. Legions of sales professionals have learned to back away from tough and aggressive techniques that work. In fact, if you use hardball techniques properly, your prospects will never know. Shook suggests that the "relationship selling" pendulum has now swung so far in one direction that it's hurting sales. Unless you give your prospect the motivation to buy, you'll leave the office with a smile but without a check. Shook believes in keeping the upper hand, guiding the client along and not backing down an inch when it comes to facing "not now" excuses. As his many colorful sales anecdotes suggest, you can't deny the effectiveness of a strong approach when it comes to closing the deal. How much you like this book, however, will probably depend on how much you hate pushy salespeople. That said, we find that the book is full of good ideas. And if you don't snap it up soon you may miss your only opportunity...well, you know the rest.Hardball Selling Overview

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The Big Book of Customer Service Training Games (Big Book Series) Review

The Big Book of Customer Service Training Games (Big Book Series)
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The Big Book of Customer Service Training Games (Big Book Series) ReviewAs a corporate trainer, I'm constantly looking for ideas to "wake up" my students. I decided to get this book sight unseen on a whim (hey, the price was right!). Wow! I'm happy to say that this book has not only gotten students to wake up but to look forward to the next game!
This book provides the instructions for the game, the scenario of when to use it, and if appropriate, handouts & overheads!
Each game is timely and useful..... no fluff here! I'm now designing a 2 day training session with nothing but customer service games to prove that learning can be fun!
You won't be disappointed in this one!The Big Book of Customer Service Training Games (Big Book Series) Overview

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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Review

Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales ReviewThe problem with any "how to sell" book like this is, until you can integrate the advice given here so that it comes naturally to you, you will sound as mechanical and forced as some of the "tellers" Richardson criticizes. I used to sell big-tiicket business-to-business, and I can say the advice here is timeless: engage your customer, identify what your customer's needs are and position your product so that the customer realizes that your product meets their needs. Of course, if the customer doesn't need your product, then maybe you need to learn some of those "hard-ball sales" techniques (or find a better product!). No amount of customer empathy, listening, or product positioning will help you overcome a customer-product mismatch. Which brings me to a point: although Richardson argues against this, I think playing hardball has a place in negotiations; remember, the party you are negotiating with doesn't always have to feel warm and cozy inside in the process. A true persuader will know when to be soft and fluffy and when to apply the pressure.
Also, the whole paradigm-replacement languuage ("we are moving into a new age of selling...") is corny. The advice Richardson is giving is not new or revolutionary, as she claims. But she has succeeded in organizing a lot of really good sales principles in a clear and coherent way which can easily be appreciated by readers.
I read this book together with Richardson's "Selling by Phone" and frankly, one is just a rehash of the other. Richardson copied entire paragraphs from one in writing the other. So save your money and buy just one of the two. But if you are an accidental salesperson, or even if by trade you are not a salesperson but you are occasionally called upon to negotiate (maybe you are a lawyer or a manager) Richardson's books will be a refreshing introduction to the discipline of negotiation and persuasion.Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Overview

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Masters of Sales Review

Masters of Sales
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Masters of Sales ReviewAll this book is, is just a book full of "articles" from sales trainers.
It sounds , at least on paper, like a great idea but, the book is all over the place and needs some editing work.
If you have a library of sales books, this book just takes some paragraphs or articles from different authors and put it into a confusing book.
Like I said, If you have a library of sales material, the book really won't hold your interest.
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The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less Review

The Science of Influence: How to Get Anyone to Say Yes in 8 Minutes or Less
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The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less ReviewI was extremely captivated by Cialdini's Influence: Science and Practice, which is one of the best read book ever on the subject of influence. i have read many other influence and persuation books since. this one is the best, and should be a requiered reading to extend the original cialdini's book. while cialdini's book is more simple and clear with the 6 weapons, this one is more rich and expanded to various details of the influence.
Basically, the book is about how people react to certain situation and how we can maximise our effort. people are more emotional rather than rational. how the same offering can be arranges to be more attractive. Each technique will yield a lot of success if we can smartly apply it to our daily life.
Hogan took a lot of various sources materials and put them together, along with his own research, into this wonderful book.
If you are a salesperson, negotiator, leader, or person with anything to do with people, you should read this and try out some of the techniques explained.
My book has been read and re read and flipped and marked, and i have used a lot of the materials for my seminars, and i still love this book and re read it often.
If you want to influence people in anyway, buy and read this book! 5 stars materials.....The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less Overview

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Digital Body Language Review

Digital Body Language
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Digital Body Language ReviewI'm not sure if I like the term Digital Body Language, but Steve Woods' book I like very much. It clearly shows how the role of marketing in the complex sale has changed, and gives lots of detailed suggestions on how marketing teams can cope with this change, by using smart demand generation strategies.
This book is required reading for marketers who currently use a marketing automation system such as Eloqua (for a full list of vendors see my blog LeadSloth.com). Or for marketers who plan to use such a system. It provides useful guidelines to improve profiling, lead scoring, and lead nurturing. Also, it shows how to measure marketing ROI more objectively.
Steve Woods is CTO an co-founder of Eloqua, so the book is based on 9 years of practical demand generation experience. However, the book does not mention Eloqua, so you are spared any advertising and you get access to knowledge that is relevant regardless of the marketing software you use.
Digital Body Language is not an easy read, because it's chock-full of information that has never been put in a book before. Steve has added about two dozen case studies, which are brief but provide practical examples that make the book come more alive. All in all, I think this book will soon become a classic in the demand generation space.Digital Body Language Overview

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The Secret Language of Business: How to Read Anyone in 3 Seconds or Less Review

The Secret Language of Business: How to Read Anyone in 3 Seconds or Less
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The Secret Language of Business: How to Read Anyone in 3 Seconds or Less ReviewKH writing style is clear. He gives interesting examples and even throws in humor, occasionally. What he also is good at is marketing and hype. Consider that the first 15 reviews are all 5 stars. All unbiased and unsolicited I am sure. Aren't you?
Reality: the book is barely over 200 pages. It is suppose to be about nonverbal language in business, but the chapter starting on page 155 is about parenting, and there's little else of value to follow. A book on nonverbal behavior is full of illustrations and pictures, right? Nope,
not this book. It is 100% words. A book about the power of nonverbal signals doesn't use a single nonverbal signal itself, except for the cover--big eye, wide pupil--to get you to buy. That is what is most important, right?
Not one footnote. Want to read the study yourself? Doubt the correctness of his generalizations? Too bad for you. The only reference in the entire book is to an article on his website; however, the content posted is about a different topic. Specifically, he makes this huge claim that he has "made hundreds of thousands of dollars" by just choosing to sit on the right hand side of right-handers, and then references an unrelated article. Hummmm. Really believe all those 5 star reviews? Then buy this book.
If you want an alternative, I suggest Allen and Barbara
Pease's book, The Definitive Book of Body Language. It is full of illustrations and pictures, 400 pages, at the same price.
Best regards,
Michael
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Body Language Review

Body Language
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Body Language ReviewAwesome book made me look at everyone (including myself) in a whole new way. Nowadays you're guaranteed to have to do public speaking, whether through presentations, meetings or interviews, and this book gives you the basics on how to look confident and detect how the other person is feeling about you.Body Language Overview

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The Definitive Book of Body Language Review

The Definitive Book of Body Language
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The Definitive Book of Body Language ReviewThis book introduces body language from the point of view of business executives. The authors specialize in the use of body language for business and politics. I found the illustrations and photos that accompany the text to be very funny and appropriate. This is not a very scholarly book, so if you're looking for a very serious and academic book about the study of body language, then this isn't the volume you're looking for, but if you'd just like an introduction to body language from a practical point of view, then this is a perfect book to read. In addition, it is very easy and entertaining to read, so I can recommend this to anyone.The Definitive Book of Body Language Overview

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