Sales Encyclopedia Review

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Sales Encyclopedia ReviewAs a book publishing and marketing consultant, I treasure those moments when a client comes to me with a solid, useful book. And that was something I knew instantly was present when I cracked open The Sales Encyclopedia, when it was still in manuscript. It has been an honor and a pleasure to work with John Chapin and his colleagues, who provide more information on traditional selling than in any other book I've read (and I've read a lot of sales books). The book is easy to follow, clearly written, extremely informative, and deserving of the great reviews it's been receiving.
Shel Horowitz, publishing consultant and award-winning author of
Principled Profit: Marketing That Puts People First; Grassroots Marketing: Getting Noticed in a Noisy World, and other books
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Asserting Yourself: A Practical Guide For Positive Change, Updated Edition Review

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Asserting Yourself: A Practical Guide For Positive Change, Updated Edition ReviewThis book is extremely useful. I can truly say that it has changed the quality of my relationships in a profound way. The authors teach you how to solve problems with people in relationships ranging from strangers to friends to family. I found answers to problem situations that had frustrated me for years. It taught me how to stand up for myself and ask people to change their undesirable behavior in a way that they are willing to cooperate with. (Most of the time). I am amazed at how well their techniques work. This is not about how to control people. It is about how to control your self. There is an alternative to fighting or giving in. If you want to have happier relationships with people and feel much better about yourself, buy this book.Asserting Yourself: A Practical Guide For Positive Change, Updated Edition Overview

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The Big Book Of NLP Techniques: 200+ Patterns & Strategies of Neuro Linguistic Programming Review

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The Big Book Of NLP Techniques: 200+ Patterns & Strategies of Neuro Linguistic Programming ReviewWhen you read this book, you can discover many practical techniques that you will not find under the single roof of another nlp book. I imagine you would have to buy several different books to match the content of this one.
I wondered in buying this book if it would be possible to use it for training purposes, or at least use some of it in training. What I would recommend would be a spiral bound version for ease of use.
Reading through it gradually I have learned many things I did not know.
For example when I learned nlp I was taught the three perceptual positions of nlp.
1. Associated - subjective. Seeing hearing and feeling with your own VAK.
2. Dissociated - Seeing yourself in the picture. Like watching a movie of yourself jumping in a lake rather than jumping in a lake.
3. Other person position. What would you do if you were in another person's shoes?
This book offers two more perceptual positions, although opinions tend to differ once you move beyond the basic 3.
In addition it offers many intriguing techniques you may never have heard of, such as falling in love pattern, resolving internal conflicts, loving yourself pattern, assertiveness installation, the excuse blowout pattern, circle of excellence, forgiveness pattern, the Godiva chocolate pattern, and Erickson's 55 hypnotic phrases to name a few.
If you are new to nlp, and not yet ready for something this comprehensive I recommend Bandler's "Get the Life you Want," and/or "Sourcebook of Magic" by L Michael Hall, which has 77 patterns. Then, as you get more experienced, and start working with people, you can run with this book, having learned to walk with the others.
Hope this was useful.The Big Book Of NLP Techniques: 200+ Patterns & Strategies of Neuro Linguistic Programming Overview

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