Frontline Profit Machine: The Khoury Blueprint for Exploding Profits at the Point of Sale Review

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Frontline Profit Machine: The Khoury Blueprint for Exploding Profits at the Point of Sale ReviewThe retail sales floor and your other customer contact points are your company's "Frontline." Most of your sales happen here as your staffers interact with your clients. Yet many companies fail to take full advantage of this potential. To maximize your sales, first motivate and train your frontline employees. Sales performance consultant Ziad Y. Khoury provides a blueprint (somewhat grandly named the "Khoury Performance Equation" or KPE) that your company can use to optimize its sales. He designed his program to help businesses create the best environment for frontline employees to enable and encourage them to sell more. His system is detailed, if not highly original. Its major benefit is Khoury's practical advice on building point-of-contact sales. getAbstract finds that this specificity makes the book useful to retail store managers and other executives who deal with the buying public.Frontline Profit Machine: The Khoury Blueprint for Exploding Profits at the Point of Sale Overview

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NLP at Work: The Essence of Excellence, 3rd Edition (People Skills for Professionals) Review

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NLP at Work: The Essence of Excellence, 3rd Edition (People Skills for Professionals) Review`NLP at Work' has been my NLP Bible for years and the third edition has even more to offer. The additions around using metaphor, clean questions, time and humour make this book feel so NOW and relevant to where NLP is today. The 3rd edition is a must to anyone new to the subject and also to those seasoned practitioners. Get it if you want to understand NLP in a clear non-jargon way and discover how NLP is already a part of who you are and what you do. It truly delivers what it promises. The summaries, checklists and case-studies also make it a fantastic aid to those formally studying NLP.NLP at Work: The Essence of Excellence, 3rd Edition (People Skills for Professionals) Overview

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Richard Bandler's Guide to Trance-formation: How to Harness the Power of Hypnosis to Ignite Effortless and Lasting Change Review

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Richard Bandler's Guide to Trance-formation: How to Harness the Power of Hypnosis to Ignite Effortless and Lasting Change ReviewI have read little on hypnosis and was not aware of Bandler or NLP before reading this book. Therefore, I write this review as a contrast to the majority of reviews posted on Amazon which display a greater level of sophistication than I brought to the book; thereby providing a point of view for those coming to the book with a more elementary background.
Bandler promotes some interesting ideas. One is his continual insistence that psychological change need not be traumatic nor take years to accomplish, as is often espoused and practiced by mental health professionals. Also interesting was his idea that people report their psychological states more literally than we generally imagine (for example, someone should be taken at their word whenever they say they feel "heavy" or "things look dark," etc.) and his treatment of psychological distress under such a premise.
As a novice in this field, however, his suggestions on what to do while in a trance were not altogether helpful, because his explanations upon how to achieve self-hypnosis in the first place were cursory and incomplete (for the beginner at least).
Additionally, perhaps 50 pp. of self-promotion and product-placement could have been cut from the book.
For the true believer in NLP, I'm sure this is a great book.
For someone familiar with the literature on hypnosis, but not necessarily an advocate of Bandler, I couldn't say.
For the absolute beginner, I could only say that it will introduce you to some terms and concepts that may be new and helpful.
So, my review is mixed. Buy it used.Richard Bandler's Guide to Trance-formation: How to Harness the Power of Hypnosis to Ignite Effortless and Lasting Change Overview

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