Identifying Hidden Needs: Creating Breakthrough Products Review

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Identifying Hidden Needs: Creating Breakthrough Products ReviewMost experts fail to explore the foundation of innovation: research. Authors Keith Goffin, Fred Lemke and Ursula Koners believe most new products fail because they are not based on research that uncovers consumers' "hidden needs." Developing new offerings based on the data produced by outdated research methods is like trying to cook a gourmet meal with inferior ingredients. The authors try to put a human face on ethnographic research by supplying several case studies per chapter, but that does little to relieve the dry and technical nature of the subject matter. The text is not for the casual reader. For market researchers and product developers, however, getAbstract believes this treatise will offer new, worthy ideas and methods presented in a variety of formats with charts, graphs, grids and more.Identifying Hidden Needs: Creating Breakthrough Products Overview

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Effective Communications for Project Management Review

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Effective Communications for Project Management ReviewThis book is about theory and practice of communications. It defines a concept, describes why it is important and then shows "how-to" for the concept. Author states that project managers spend 80 to 90 percent of their time communicating in some form. Communication remains one of the major differentiators between project success and failure.The book also emphasizes that communication is a difficult process. Planning and goal setting is important for every mode of communication - written, meetings, presentations, etc. If you are not clear on your objective, communication will be vague and will cause more confusion. Project managers are the "linchpins," interacting with a large, diversified group of people, requiring them to communicate effectively and regularly. As per the author Rich Kliem, Communicating is about people, not about media. Understanding people, their style and preferences for communications gives the project manager leverage for effective communication.

One of my favorite chapters was Personality Style and Communications. This is applicable for communications in general. The book describes Myers-Briggs temperament, Birkman Model, Color Code and other models. Each of these models identifies people in various categories. Based on a category, one can choose an effective way of communication. This can be really handy when you have to communicate with a small group of people. Another important point is the link between Communications and leadership. It is interesting to note that one of the key characteristics of effective leadership is the ability to communicate. Using that as the premise, project managers who become adroit as communicators will likely become, if they are not already, effective leaders.
At the end of every chapter, there is a checklist with a series of Yes/No questions. This can be a guide for planning, a quick summary of the elements as well as a reference to validate if your communication was not successful.Effective Communications for Project Management Overview

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Interpersonal Skills for Portfolio, Program, and Project Managers Review

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Interpersonal Skills for Portfolio, Program, and Project Managers ReviewI bought this book for my course and it is a useful one to go through as a text book. The author has covered all the essential points well enough and there are summary and discussion questions too at the end of every chapter for the student to review. However, I think this is not a book for professionals to review or as a reference.
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