Identifying Hidden Needs: Creating Breakthrough Products Review

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Identifying Hidden Needs: Creating Breakthrough Products ReviewMost experts fail to explore the foundation of innovation: research. Authors Keith Goffin, Fred Lemke and Ursula Koners believe most new products fail because they are not based on research that uncovers consumers' "hidden needs." Developing new offerings based on the data produced by outdated research methods is like trying to cook a gourmet meal with inferior ingredients. The authors try to put a human face on ethnographic research by supplying several case studies per chapter, but that does little to relieve the dry and technical nature of the subject matter. The text is not for the casual reader. For market researchers and product developers, however, getAbstract believes this treatise will offer new, worthy ideas and methods presented in a variety of formats with charts, graphs, grids and more.Identifying Hidden Needs: Creating Breakthrough Products Overview

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Handbook of Usability Testing: Howto Plan, Design, and Conduct Effective Tests Review

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Handbook of Usability Testing: Howto Plan, Design, and Conduct Effective Tests ReviewThis book is absolutely perfect. I received my copy of it last night and stayed most of the night reading through it as I simply couldn't put it down. I've been working as an interaction designer / usability tester for a couple of years and this has overnight become my new favourite reference book. It's easy to read without glossing over essential detail (a criticism I have of many modern usability books). This book is filled with practical advice on how to communicate data, manage integrity and measure the user experience in a business setting.
I followed the recommendations and researched a method to cheaply run user tests and decided on [...]. It allowed me to view videos of my users interacting with my site!!Handbook of Usability Testing: Howto Plan, Design, and Conduct Effective Tests Overview

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Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests (Wiley Technical Communications Library) Review

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Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests (Wiley Technical Communications Library) ReviewI'm a clinical-social psychologist by training; lots and experimental psychology and research design and analysis experience. Rubin really captures the basics of the scientist-subject without being overly complex, and he does it specific to software and similar assessment projects. His writing is clean, and maybe even simple. As such, I consider his efforts a success. However, the single volume is not sufficient. Combined with titles by Nielsen, Hackos, Redish, Cooper, Norman, etc., etc., as well as a *thorough* review of the journals (the profession is changing *so* rapidly), I think Rubin's book becomes more worthy, and more useful over time. Positive, is that it's a paperback; neutral is that it might be better as a spiral-bound; negative is that it is over-priced. It should be about $24.95.Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests (Wiley Technical Communications Library) Overview

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